TVS Motor Sets Up Global Design & Engineering Hub in Italy with Acquisition of Engines Engineering SpA

TVS Motor Company, a leading international manufacturer of two- and three-wheelers, has announced the creation of a Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy. This strategic move is supported by the company’s complete acquisition of Engines Engineering SpA, a renowned Italian automotive design firm recognized for its expertise in advanced prototyping, innovation in high-performance motorcycles, and MotoGP racing experience.

The new CoE strengthens TVS Motor’s vision to develop premium, future-focused mobility solutions worldwide. It will function as an end-to-end innovation hub, combining Engines Engineering’s technical strengths with TVS Motor’s global R&D network. By bringing together diverse teams and tapping into global talent, the CoE aims to accelerate product development, enhance differentiation, and solidify the company’s leadership in technology. The initiative also extends support to Norton Motorcycles, TVS Motor’s iconic British brand, enabling it to advance the design and performance of modern luxury motorcycles.

Sudarshan Venu, Chairman of TVS Motor Company, commented “The launch of our Italian Centre of Excellence marks a major step in reimagining the future of mobility. By blending Engines Engineering’s creativity and racing heritage with our design and engineering capabilities, we will deliver premium, connected, and electric vehicles that raise global standards. This centre also strengthens Norton’s ability to build exceptional motorcycles that honor its legacy while pursuing ambitious growth.”

The Center of Excellence (CoE) is committed to driving innovation through three key focus areas. Its Design & Engineering Leadership initiatives aim to strengthen simulation, prototyping, and modular platform development, ensuring superior performance, reliability, and faster time-to-market. By investing in cutting-edge tools and methodologies, the CoE is setting new benchmarks in engineering excellence.

Next-Gen Mobility is another core focus, with the CoE leveraging AI-driven design, advanced materials, and digital technologies to create connected, sustainable, and user-friendly vehicles. Additionally, it prioritizes Global Talent & Partnerships by attracting top professionals and collaborating with universities, startups, and technology leaders to accelerate innovation and shape the future of mobility.

This initiative will shorten development cycles, improve design flexibility, and broaden TVS Motor’s premium portfolio—from high-capacity motorcycles and advanced scooters to new electric platforms. It also reinforces Norton’s ambition to strengthen its presence in the luxury motorcycle segment.